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The financial success of a film is typically measured by its box office performance, but that’s only part of the picture. Studios also earn revenue from home entertainment sales, streaming rights, TV licensing, merchandising, and theme park tie-ins. Franchises like Star Wars and Marvel thrive not only because of ticket sales but also because of their ability to create massive merchandise empires.
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International markets have become increasingly important. A film that underperforms in the United States can still turn a profit if it resonates with audiences in China, Europe, or Latin America. This has influenced creative decisions, with some films tailoring content to appeal to global audiences.
