The impact has also been felt in the theater industry. While blockbuster films like superhero sagas and franchise sequels still draw crowds, mid-budget dramas and comedies increasingly find their audience on streaming services. The COVID-19 pandemic accelerated this trend, as many major studios opted to release films online simultaneously with—or instead of—a theatrical premiere.
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For creators, streaming has meant both opportunity and challenge. On one hand, there is unprecedented demand for new shows and films, giving rise to fresh voices and innovative ideas. On the other hand, competition is fierce, and algorithms often dictate what gets promoted and discovered. The “binge-watching” culture has also changed storytelling itself, encouraging serialized narratives that keep viewers hooked episode after episode.
