The Evolution of Celebrity Culture in the Social Media Era

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However, it also leaves them more vulnerable to public backlash, online harassment, and the relentless scrutiny of a global audience.

Interestingly, social media has also given rise to a new category of celebrity altogether: the influencer. Unlike traditional stars who rose to fame through acting, singing, or sports, influencers build followings based on lifestyle content, relatability, or niche expertise. This has expanded the definition of “fame” and created new pathways into the entertainment industry. In fact, many influencers now transition into mainstream show business, securing acting roles, record deals, or brand endorsements.